In first week,master choor give us the first assignment is need to know what is internet advertising and E-commerce?
Assignment 1-1:What is internet advertising and E-commerce?
Internet
advertising
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Internet advertising, also called online marketing or online advertising, is a form of marketing and advertising which uses the Internet to deliver. Promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
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Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.
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Search engine marketing, or SEN, is designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query. Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for topical keywords.
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Social media marketing is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.
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Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads' effect. Online advertisers (typically through their ad servers) often use cookies, which are unique identifiers of specific computers, to decide which ads to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later re-target the user with ads from the site the user visited.
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Web banners or banner ads typically are graphical ads displayed within a web page. Many banner ads are delivered by a server. Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements using Java applets, HTML5, Adobe Flash, and other programs.
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Mobile advertising is ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, “advergaming,” or application sponsorship).
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Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
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Many common online advertising practices are controversial and increasingly subject to regulation. Online ad revenues may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to hide their content behind paywalls.
http://en.wikipedia.org/wiki/E-commerce
E-commerce
After one week, i was finish the logo for my Company .My company is doing graphic design,the logo you can see is simple,i was use the first word "T" to design this logo.
Week 05
After the we finish to do the logo,we go to the next process is create the internet advertising for our company.Our need to create six different size internet advertising at different sizes from small to big sizes.We need to finish this internet advertising in two week.
In week 07 we start to do the internet advertising using the search of i favourite brand website,i used the information form the Milo website and we just need to change the position follow the Award winning Brand 's Website.
E-commerce
- E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes around online retail.
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E-commerce is conducted using a variety of applications, such as email, fax, online catalogues and shopping carts, Electronic Data Interchange (EDI), File Transfer Protocol, and Web services. Most of this is business-to-business, with some companies attempting to use email and fax for unsolicited ads (usually viewed as spam) to consumers and other business prospects, as well as to send out e-newsletters to subscribers.
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The benefits of e-commerce include its around-the-clock availability, the speed of access, a wider selection of goods and services, accessibility, and international reach. Its perceived downsides include sometimes-limited customer service, not being able to see or touch a product prior to purchase, and the necessitated wait time for product shipping.
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To ensure the security, privacy and effectiveness of e-commerce, businesses should authenticate business transactions, control access to resources such as web pages for registered or selected users, encrypt communications and implement security technologies such as the Secure Sockets Layer.
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Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle, although it may also use other technologies such e-mail.
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E-commerce businesses usually employ some or all of the following practices:
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Provide Entail or virtual store-front on websites with online catalogues
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, sometimes gathered into a "virtual mall"
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Gather and use demographic data through web contacts and social media.
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Use electronic data interchange, the business-to-business exchange of data.
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Reach prospective and established customers by e-mail or fax (for example, with newsletters).
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Provide secure business transactions.
Week 02
After we know what is internet advertising and E-commerce,we also need to know the history of internet advertising and E-commerce.So,the second assignment is find the history of internet advertising and E-commerce.and the background.
HISTORY
OF INTERNET ADVERTISING AND E-COMMEERCE
Internet
Advertising
Today,
online advertising industry is a global behemoth, but it started from
very humble beginnings.
The
very first online ad was a marketing email sent on May 3, 1978 to a
list of 400 ARPAnet users, offering information about a new computer
system called the DECSYSTEM-2020. Despite the generally negative
reactions, and the fact that commercial activity was banned by the
ARPAnet terms of use, email and forum-based marketing grew rapidly.
THE
TIMELINE
HISTORY OF
ONLINE ADVERTISING
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First ever internet advertising sold in setember 1993.The first clickable web advertising was sold by Global Network Navigator to a silicon valley law firm.
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In 27 October 1994, AT&T buy first ever banner advertising on Wired's website, made by Modem Media.In this time, the Internet users worldwide is 16M in 1995.
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Next in July 1996, First reference to PPC by website directory Planet Oasisi
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In 1998 GoTo.com (renamed overture in 2001, and acquired by Yahoo! In 2003)created the first seacrh advertising keyword auction.
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In October 2000, Google launches adwords with 350 customers.In the next two year, the internet users worldwide is 558M in 2002
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In 4 February 2006, Facebook has been a large player in this initiative. In 2006, Facebook signed on to a marketing promotion with J.P. Morgan Chase, as well as an advertising contract with Microsoft to provide banner ads and sponsored links on Facebook.
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In September 2007, AsSense for Mobile is introduced, giving sites optimized for mobile browsers the ability to host the same advertising as standard website
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In November 2007, Facebook allows advertisers to target demographics of users for advertising
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In April/June 2008, ExitExchange.com is awarded patent for POP-UP advertising after 8 years
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In March 2009, Google launches beta test of interest-based advertising on partner sites and on YouTube
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In 30september 2009, Internet advertising overtakes TV for the first time
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In 13 April 2010, Twitter launches promotinal trends&promotional tweets.In this time, the internet users worldwide is 1.2 B in 2012.
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In January 2012, Facebook put advertising into newsfeeds
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In 22 July 2013, Google launches Enhanced Campaigns to target mobile devices more effectively
Week 03
In this week,we need to shoot one of the FAVOURITE BRAND in market and go to the FAVOURITE BRAND website to print-screen.After we print-screen put into the Microsoft word.We also need to the Research of our FAVOURITE BRAND'S COMPETITOR and research the most of Award winning Brand 's Website,this two website also need to print-screen and put into the Microsoft Word.
This is my favourite brand website
This is we print-screen the website and put into the Microsoft Word
Week 04
In week 4 we start to create our Company.first,we need to create the logo for our company,our lecture give us one week to finish the logo.After one week, i was finish the logo for my Company .My company is doing graphic design,the logo you can see is simple,i was use the first word "T" to design this logo.
Week 05
After the we finish to do the logo,we go to the next process is create the internet advertising for our company.Our need to create six different size internet advertising at different sizes from small to big sizes.We need to finish this internet advertising in two week.
Week 07
In week 07 we start to do the internet advertising using the search of i favourite brand website,i used the information form the Milo website and we just need to change the position follow the Award winning Brand 's Website.
This is original Milo website take form my search favourite brand
Our lecture say cannot design look like the competitor website
